No host, no problem. The Oscars achieved a modest audience gain last Sunday night, rising to 29.6 million viewers, a 12% increase over last year. This was the first time viewership has grown in some five years! We’re convinced that high-profile talent – specifically, the confirmed performance of Lady Gaga and Bradley Cooper – attracted viewers that might otherwise not have watched. Their rendition of “Shallow” from A Star is Born exceeded expectations, and was a telecast highlight.

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