Is hair botox the secret to a blowout that lasts?; H&M joins brands like Nike…American Eagle…others…and introduces its own collection catering to the modest shopper (available online today); Macy’s makes interesting move — acquires New York-based concept shop Story, and names its founder ‘brand experience officer’; Birchbox ownership changes hands (couldn’t find suitable buyer); How to flawlessly rock a Kentucky Derby hat; The online underwear brands winning over customers; Sephora’s new in-store hydrating facial (free w/$75 purchase!).

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