Beyond Meat–up 240% since its IPO last week, gets first BUY rating as Bernstein sees ‘alternative meat’ industry worth $40 billion in next decade; Study finds severe alcohol-related liver disease on rise, likely due to heavy binge drinking; Nootropics – to boost productivity and focus?; How an oatmeal brand reinvents itself for new generation; What research says about safety of prescription sleeping pills; Why some health enthusiasts are drinking ginger; A rapidly-growing list of plant-based alternatives to some of America’s favorite foods (vegetarian tuna! steak! eggs!); The rise of the death wellness movement.